Offering a way to pay over time is one of the most reliable ways to lift conversion and average order value on Shopify, especially for higher-priced items. But the options are not all the same. Most are buy now, pay later (BNPL) services that lend the customer money and ship the goods straight away, while a layby (lay-by) approach lets the customer reserve an item and pay it off in instalments before they take it home.
When you weigh up a payment plan app, look past the headline conversion claims. Consider customer affordability and whether the model creates debt, who carries the risk and the compliance burden, how and when you actually get paid, and the fees that come out of each sale. The right fit depends on what you sell and the customers you want to look after, not just which logo shoppers recognise at checkout.
